Designs

Course Visuals

Project: Visual design and illustrations to be used on an edtech company's professional development platform

‍Services: Visual design, illustration

Date: 2022

SUMMARY

I created designs and visuals to be used to represent courses and learning paths for teachers on an edtech company's professional development platform. The designs were also used in marketing materials and communications.

Various design iterations explored fun shapes and bright colors. There was an emphasis on big, abstract blobby shapes accompanied by bold lines and swirly patterns to make the designs feel youthful and energetic.

Iteration of a design
Iteration of card design
Iteration of design

Earlier iterations focused on shapes and abstract imagery and later iterations incorporated photos of student and teacher users to make it more relatable and personal for our users.

Iteration 4 of design
Design iteration
Design iteration

The final illustrations featured fun shapes, bright colors, and photos of teachers and students.

Course image in green
Course image in blue
Course Image in red
Course image in yellow
Design iteration
Course cards with final design

The designs represented our professional development courses for our teacher users and were primarily used on course cards.

Screenshot of Albert Academy with designs
Albert 101 Page

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© 2020 LeAnne Plaisted Zafar